bridal gown shopping · Enzoani · wedding advice · Wedding gowns

How to stay in Love with your dress!


We adore helping our brides find the dress of their dreams for the most important day of their life!  We love celebrating their love story!


So, imagine how our hearts sink to the floor when a bride regrets her gown choice. This syndrome is called Buyer’s Remorse. It doesn’t happen often, but when it does, our hearts break along with that of the bride’s. This sad condition of extreme regret is easily preventable and unnecessary by following our four simple rules:

  1. Stop Shopping! Do not tempt yourself by continuing to shop for other dresses. Selecting a wedding gown is like an engagement, a commitment. There are an infinite number of gowns to choose from, but you’ve said “yes” so you must stop looking. Similarly, after you put that ring on your finger you decided not to compare other men to your fiancé because he was “the one.” Love your dress and be committed by not shopping or looking around.
  2. Look at your photographs! Honor the vow you made to your dress at the very moment you said “yes.” Remember the heightened emotions you felt and why everyone present cheered you on and declared their love for your dress. Your family and friends said you look beautiful and support your choice. Recapture that feeling of love in your photographs on a daily basis!
  3. Play the waiting game like a winner! We know how frustrating it is to wait months for your dress to arrive. Patience is a virtue few of us possess. But, we assure you that patiently waiting is what you must do to distract yourself. In our experience, this is the perfect time to begin working on the embellishments for your gown including accessories, makeup, and even fitness. Be devoted to making you look your very best in the dress and you will feel like the winner you truly are.
  4. Do not 2nd guess yourself! There is a genuine, joyful reason you selected your dress. You felt amazing, you looked beautiful, it was within your budget and your support team loved you in it. Part of the fun of the process is getting caught up in the emotions and exhilaration. Would you have been as excited to accept your fiancé’s proposal if you had to sleep on it? Don’t 2nd guess yourself by re-examining your choice; instead, be faithful to your dress!

You need to do everything in your power to avoid questioning your dress. Envision the moment you saw it for the first time and how your heart fluttered with anticipation. Dream about that very first look in the mirror and the sense of excitement of those who witnessed that euphoric smile on your face. Remember that the actual dress you will wear will be so much better than the sample because it will be properly sized and brand new.


Kathryn’s Bridal

3807 West Elm Street,  McHenry, IL 60050


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photos courtesy of Enzoani

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