Shopping for a wedding gown is a once-in-a lifetime experience that most brides have been dreaming about since childhood. As a premier bridal boutique specializing in exquisite designer gowns, we take pride in offering exceptional service for every single woman who enters our doors. A day as extraordinary as finding your wedding gown is obviously not a typical shopping excursion!
Brides are often surprised that appointments are necessary when gown shopping. We frequently hear, “I only want to see the bridal dress samples, so why can’t I just stop in and take a look around?”
Bridal gown shopping is not off-the-rack, mall type browsing; every gown is a work of art that must be delicately handled. A professional consultant is always needed to assist with carrying and trying on expensive designer dresses which we keep in pristine condition. Preserving the original detailing, beauty and integrity of exclusive gowns requires meticulous precision; therefore customer handling is kept at a minimum. Instead, appointments are required to ensure a trained consultant is present, a fitting room is available, and there is adequate space to seat the bride’s entourage comfortably. It is very common for bridal appointments to be made weeks or months in advance. Bridal Boutiques staff in response to scheduled appointments. And, although the shop may look empty, there is usually an excited bride in the fitting room or on her way over for her appointment to find the dress of her dreams.
No small business wants to turn brides away! Bridal shops are faced with this dilemma every time someone walks in to look around. We must be fair to the bride who planned in advance and made an appointment. Staffing levels and fitting room availability also dictates how many brides a shop can service. When we tell you we are busy, but the boutique looks quiet, please do not feel slighted. Our staff simply wants to provide you with superior service and individualized attention to make your once-in-a lifetime experience memorable. Ultimately, we want you to enjoy your time, indulge in the moment and find your dream dress! We want you to have a successful and memorable personal shopping experience unlike any other!
3807 West Elm Street
McHenry, IL 60050
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photos courtesy of Badgley Mischka