bridal gown shopping · Ella Rosa · Kenneth Winston · wedding advice

Are you Committed to your Dress?


We love happy brides! We love helping our brides find the dress of their dreams for the most important day of their life! We love the emotions! We love celebrating love!


So, imagine how our hearts sink to the floor when a bride questions or regrets their gown choice. This syndrome is called Buyer’s Remorse. It doesn’t happen often, but when it does, our own hearts break along with that of the bride’s. This sad condition of extreme regret is easily preventable and unnecessary by following our four simple rules for brides that have already purchased their dress:


  1. Stop Shopping! Do not tempt yourself by continuing to shop for other dresses. Selecting a wedding gown is like an engagement, a commitment. There are an infinite number of gowns to choose from, but you’ve said “yes” so you stop looking. Similarly, after you put that ring on your finger you decided not to compare other men to your fiancé because he was “the one.” Love your dress and be committed by not shopping or looking around.
  2. Look at your photographs! Honor the vow you made to your dress at the very moment you said “yes.” Remember the heightened emotions you felt and why everyone present cheered you on and declared their love for your dress. Were your family and friends lying to you when they said you look beautiful? Of course they were being truthful and they support your choice. Recapture that feeling of love in your photographs on a daily basis!
  3. Play the waiting game like a winner! We know how frustrating it is to wait months for your dress to arrive. Patience is a virtue few of us possess. But, we assure you that patiently waiting is what you must do to distract yourself. In our experience, this is the perfect time to begin working on the embellishments for your gown including accessories, makeup, and even fitness. Be devoted to making you look your very best in the dress and you will feel like the winner you truly are.
  4. Do not 2nd guess yourself! There is a genuine, joyful reason you selected your dress. You felt amazing, you looked beautiful, it was within your budget and your support team loved you in it. Part of the fun of the process is getting caught up in the emotions and exhilaration. Would you have been as excited to accept your fiancé’s proposal if you had to sleep on it? Don’t 2nd guess yourself by re-examining your choice; instead, be faithful to your dress!

You need to do everything in your power to avoid questioning your dress. Envision the moment you saw it for the first time and how your heart fluttered with anticipation. Dream about that very first look in the mirror and the sense of excitement of those who witnessed that euphoric smile on your face. Remember that the actual dress you will wear will be so much better than the sample because it will be properly sized and brand new.

Millennial women are burdened by the negative impact social media and television have on the dress selection process. Misconceptions about how brides should feel have resulted from entire shows devoted to the topic of the hunt for the perfect wedding gown. The dress has become a channel of stress and the endless options and temptations create undeniable apprehension. Rather than allow yourself to suffer from Buyer’s Remorse, commit yourself to observing our 4 rules so you can continue to love your dress and live happily ever after!

Kathryn’s Bridal

3807 West Elm Street,  McHenry, IL 60050


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photos courtesy of Kenneth Winston

This article recently was featured on Chicago Style Weddings! See it here:


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