#kathrynsbridal · bridal gown shopping · Maggie Sottero · Uncategorized

Making Appointments



Most women have been dreaming about shopping for their wedding gown since childhood. Television programs allow us to binge watch the most exciting shopping experience in the world! When your turn to find your dream dress actually arrives, you want your first visit to a bridal shop to be magical and memorable too, just like it is on TV.

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Excited brides are often surprised that appointments are necessary when gown shopping. We frequently hear, “I only want to preview the bridal shop inventory, so why can’t I just stop in and take a look around?”


Premier bridal boutiques specializing in exquisite designer gowns, take pride in offering exceptional personalized service for every single woman who enters their doors. A day as extraordinary as finding your wedding gown is obviously not a typical shopping excursion! Remember that each bride on the television has a prescheduled appointment; she didn’t just stop in to browse.

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Bridal gown shopping is completely different from off-the-rack, typical browsing. Preserving the original detailing, beauty and integrity of gorgeous gowns requires meticulous precision; therefore customer handling is kept at a minimum.  Every gown is a pristine work of art that must be delicately handled and a professional consultant is always needed to assist with carrying and trying on expensive designer dresses.  Appointments are required to ensure a trained consultant is present, a fitting room is available, and there is adequate space to seat the bride’s entourage comfortably. It is very common for bridal appointments to be made weeks or months in advance. Bridal Boutiques staff in response to scheduled appointments and although the shop may look empty, there is usually an excited bride in the fitting room or on her way over for her appointment.

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No small business wants to turn brides away! However, it is truly unfair for the shop to inconvenience a bride who planned in advance and made an appointment in order to accommodate someone who happened to drop-in. Bridal shops are faced with this dilemma every time someone walks in to look around; but in fairness, preference must be given to previously scheduled appointments. Staffing levels and fitting room availability dictates how many brides a shop can service. When they tell you they are busy, but the boutique looks quiet, please do not feel slighted. The staff simply wants to provide you with superior service and individualized attention to make your once-in-a lifetime experience memorable. Ultimately, the staff wants you to enjoy your time and hopefully find your dream dress, just like on tv!

Kathryn’s Bridal
3807 West Elm Street
McHenry, IL 60050

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Kathryn's Storefront

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